The children care product for the skin is a market with great potential. Frog Prince, Yumeijing, Haiermian, Mentholatum, and Johnson & Johnson are major players in the market for children. According to statistics, Johnson & Johnson takes 70-80% of toiletries for children and skin care products in the Chinese market. The remaining 20% are divided between dozens of foreign brands high-end as well as local child care brands.

The retail concept of one-stop supermarket or cosmetic drew attention, with the coming into play of new players such as Watson, Sephora in France and Sasa.

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