The Chinese brands of alcohol in china

The rapid economic growth China has led to the rapid urbanization and changes in beverage consumption. more and more consumers in large cities, are turning to wine with rising incomes. Favorite Chinese liquor is baijiu, distilled liquor with a high alcohol percentage. among the trademarks of Baijiu was; Fenjiu, Erguotou, Wuliangye, Jiugui, Daqu, Maotai, and Red Star to name a few. There are 12 different flavors used to distinguish different types of baijiu.

  1. 茅台 Maotai

Maotai is a drink from the province of Maotai, Guizhou. this is one of the best-known brands of Chinese liquor (or baijiu). Moutai: is the best of China’s liquor brand and taken as China’s national spirit. Its history dates to the Han Dynasty. it is in China Guizhou Moutai Distiller Co Ltd.

Maotai is known as the National Liquor. furthermore, the most expensive bottle in China was one of Five Star Maota, was made in 1955 and which cost environs 1,26 million RMB. Maotai offers soy sauce fragrance, which is exceptionally pure, soft and fluffy. Maotai, one of the Chinese luxury alcohol producers, recorded a net profit increase of 3.6% in 2013. This is the lowest growth since the company’s listing on the Shanghai Stock Exchange in 2001.

  1. 五粮液 Wǔliángyè

Made in Yibin, Sichuan Province, Wuliangye is another great brand of premium Chinese spirits is like Maotai. Wuliangye is made with rice, sorghum, glutinous rice, wheat and corn, it contains up to 52 percent alcohol. Wuliangye owns the sweet, lasting flavors, tasty and refreshing taste, and harmonious flavors just right. Wuliangye is considered like the second best brand Moutai liquor and its history dates back more than 600 years. it is made by Wuliangye Group Co Ltd.

  1. 泸州老窖 Luzhou lǎo jiào

Luzhou Laojiao is one of the most popular liquors in China. it dates back to 1573 in the Ming Dynasty. There is a strong alcohol content, about 50% is a clear liquid with a strong aroma of fermented peaches.

  1. 古井 贡 酒 Gǔjǐng Gong jiǔ

Gujing Tribute Liquor Gujing or Gongjiu occurred in Bozhou, Anhui province. It dates back to 196 AD. For some years, it is used to pay tribute to the imperial family of China’s dynasties. It is very appreciated because of its unique style, clear as crystal, fragrant and refreshing, with a pleasant aftertaste.

  1. 剑南 春 Jiannanchun

The Jiannanchun is an alcoholic beverage produced in Mianzhu County, Sichuan Province. the history of this liqueur dates back over 1000 years. Jiannanchun Liquor is a strong and rich flavor, with a pure and sweet, refreshing and persistent taste.

  1. 洋河 大曲 Yanghe Daqu

this occurred in the city of Yanghe, Jiangsu Province. the history of Yanghe Daqu Liquor dates back over 400 years. It owns three main features, among others, 64 degrees, 61 degrees and 55 degrees. Yanghe Daqu liquor is a sort of pure and highly fragrant flavor liquid, transparent, soft, smooth and refreshing taste

  1. 西凤酒 Xīfèngjiǔ

Xifengjiu (or Xifeng Liquor), is one of the popular liquors in China. it is produced in Fengxiang County, Shaanxi. its history dates to the Tang Dynasty (618-907). Xifeng Liquor is a refreshing drink, strong but not spicy, harmonious, but not very sour, sweet, bitter, spicy and fragrant taste.

  1. 双沟 大曲 Shuanggou Daqu

This drink is produced in Sihong County, Jiangsu Province. In fact, Shuanggou Daqu Liquor is known at home and abroad for its strong aroma, harmonious fragrance, and sweet taste.

  1. 郎酒 Láng jiǔ

Langjiu is named after its city of origin, Erlang in Sichuan province. it is designed based on fresh spring water from the grotto of the dragon and older clay pots. Its history dates back to the Han Dynasty.

  1. 汾酒 Fénjiǔ

Fenjiu liquor is a lightly flavored liqueur. Fenjiu the name was already used during the Southern and Northern Dynasties. Fenjiu has a mild, sweet taste and clear and has a mild, sweet taste. It owns 38%, 48% or 53% alcohol, and has a light fragrance.

The growing demand for Vintage liquor made two most famous premium brands Baijiu China, Maotai, and Wuliangye, among the most valuable luxury brands. The Institute estimates the value of Maotai brand at $ 12 billion and $ 7 billion Wuliangye.

The western brands of alcohol in China

The alcoholic beverages market in China is dominated by large companies such as Anheuser-Busch InBev, Molson Coors Brewing Co., SABMiller plc, Tsingtao Brewery Co.Ltd., and Beijing Yanjing Beer Group Corp. these five companies controlled 57 percent of the total market in 2009. in addition, the five best players in China’s alcohol industry are also the five best players in the category of beer, cider, and FABs. The first five Chinese wine companies are national companies. Dynasty Fine Wines Group Ltd. Yantai Changyu Group Co., Ltd; China Great Wall Wine Co., Ltd, Yantai Weilong Grape Wine Co. Ltd, and Tonghua Grape Wine Co., Ltd.

Even if the markets for beer and wine are highly concentrated with the top five players holding market shares of 81 percent and 62 percent, the spirits market in China is more segmented. Indeed, the spirits market is the local market for baijiu, which is mainly produced by local small businesses rather than large international companies.

You must want to check to have a further look  on: 

Consultant Contact Amy