The Regulation in China
China has identified three types of certification for Eco-labeled food products: Green Food, Organic Food Free dangerous. Green Food and hazardous Free Food are established to Chinese government certification, while organic food is certified to international standards. As the precursor Certified Organic Green Food has the longest history with Chinese consumers and is better known and understood.
The white paper about the China quality and food safety said that China has created 28,600 types of harmless agricultural products and has set up 24,600 of safe production standards to date. therefore, the Hazard Analysis Critical Control Point (HACCP) was accepted by 2,675 food producing enterprises of Organic Standard.
China nowadays is seen as one of the most rigorous in the world (IFOAM case studies of China). (OFDC),the development center for organic food of China for the (SEPA), State Environmental Protection Administration (SEPA) established in 1994 is the only organic certify in China that has been agreed by the International Federation of Organic Agriculture Movements (IFOAM ) and ISO65 (OFDC SEPA).
China’s Organic Industry
The China organic sector was to witness significant growth in the last decade. In 2006, China is the second country in the world to possess many hectares of land in organic farming, or 2.3 million hectares, which is about 0.4% of the total agricultural area. This increase is due in part to the increasing availability of organic products and consumer responsibility in organic food materials.
- The organic market is insufficient compared to the overall size of the population, with the growth of the constant Chinese consumer demand, due to a number of questions about the safety and quality of foods, such as:
The China organic sector was to witness significant growth in the last decade. In 2006, China is the second country in the world to possess many hectares of land in organic farming, or 2.3 million hectares, which is about 0.4% of the total agricultural area. This increase is due in part to the increasing availability of organic products and responsibility of consumers of organic food materials.
- The organic market is insufficient compared to the overall size of the population, with the growth of the constant consumer demand, due to a number of questions about the safety and quality of foods, such as:
-the contamination Melamine wheat gluten used in pet food, eggs from hens fed by contaminated foods, dairy products and infant formula.
-the product reuse unsold in the previous year to fill the Mooncake.
-pig organs infected with a banned metabolism accelerator called clenbuterol, which is illegally used to produce meat from animals increasingly lean (Wines, February 2009);
-Malachite Green, a chemical used as a dye, while it was initially conceived as an antiseptic or parasitic treatment for fish (Barboza, June 2007).
The demand for Green Food and Organic products are registered in Green-National Geographic Greendex 2009: Consumer Choice and the Environment.
many countries are classified according to ecology, consumer lifestyle. so we have:
-Use energy saving activities, such as the adjustment of thermostat settings, laundry in cold water to save energy by minimizing the use of fresh water,
-Walking, use public transportation,, cycling, or live near their most common destination,
-Eating less meat and seafood.
-Being more apt to buy environmentally friendly products all the time.
We are bringing it to the context of China, we have:
-Chinese consumers are among the most likely to be concerned about environmental issues, and also support having a bad environment could have a negative impact on health.
-While Chinese consumers rank high on the transport and slightly less on housing and property, their lowest score is food, despite an increase of 9% to 19% in the consumption rate self-increased several times per week foods.
-Chinese consumers are among the least able to eat foods imported frequently and are among the largest consumers of local foods, fruits and vegetables.
-Chinese consumers are among the largest consumers of fish and seafood and have a bottled water consumption rate than average, the two factors that adversely affect their score.
-China has implemented a plastic bag ban in June 2008.
An Increasing Demand
However, as the Chinese economy is growing, demand is also expected to increase, due to food security and health problems. so therefore, one can notice that the Organic food products are increasing demands by high-income families, for against low demand among middle-income families. With environmental pollution, which is seen as a real threat to the health and safety of persons, the number of consumers being willing to adopt a bio and organic food as a lifestyle will increase significantly. In the near future, the consumption of organic products will be powered not only by the desire of people to benefit from internal security but also by a growing rejection of products that contribute to destroy the environment. because the potential of organic products is enormous in this rapidly changing market.
Finding a name for an organic brand in China
Setting up a organic brand in China requires to define the relevant brand name to can reach a maximum of consumers. Generating Chinese brand names can enable you to better identify your opportunities in China. It requires market research and system process of data-collection to validate the chosen name.
- Reorganization of Chinese Leisure Time
- The Smartphone market
- Tourism Market in China
- Brand name China