China is the first market for tablets and high-tech

China became in the third quarter the first world market for the multifunction mobile tablets, or “tablets”, surpassing the United States, according to a study of the cabinet Venture Capital Advisory China published on Wednesday.

The deliveries of tablets increase

market research China

“The deliveries of tablets progressed of 58 % with regard to the second quarter to reach a record of 23,9 million units in China the third quarter 2011. On the other hand the deliveries of tablets fell of 7 % over the same period to reach 23,3 million units in the United States “, commented an analyst of Venture Capital Advisory China, Linda Sui, quoted in a communiqué.

On the other hand in value sales remain more important for the United States than in China.

In May the Chinese government had announced that the country had exceeded at the end of April the threshold of 900 million users of mobile tablets, among whom about 70 million using the 3G, essential to the multifunction models. Moreover, hundreds of joint-ventures has been setup in China according to venture advisory firm DXC.

Pricing strategy in China

According to Strategy Analytics, the growth of the Chinese market of “tablets” is understandable by the effort granted on the prices of devices top of the range by the operators, in particular for the iTablet of Apple, as well as by ” a wave of models under cheap Android of marks(brands) Chinese as ZTE “.

“Nokia dominates at present the Chinese market of the multifunction teletablets with 28 % of market share, whereas (the Taiwanese) HTC dominates the American market with 24 % “, specified a director of Strategy Analytics, Tom Kang. The Korean Samsung is number two in China, while in the United States it is Apple, according to this study.

The American giant of the Google internet lost one of his brains, Hugo Barra, who was one of the leaders of the branch Android and is going to pay attention to the international development of the Chinese manufacturer of smartphones Xiaomi. Xiaomi, created in 2010, make telephones Android for the Chinese market. He threw his first telephone in 2011 and is especially present in mainland China.

http://daxueconsulting.com/market-research-china/

http://www.pcworld.com/article/2155580/chinas-xiaomi-breaks-into-tablet-market-launches-lowprice-4k-tv.html

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