Sportswear market is still healthy


In spite of the persevering economic disturbances, the sector of the sportswear is in great form, according to the second study of PwC on the perspectives of the world market of the sportswear. The world turnover of the sector will progress of 4 % a year on average to reach 150 billion dollars by 2016. The growth of the market of the sportswear in countries of the BRIC (Brazil, Russia, India and China) sharply outstripped that of the world market between 2006 and 2010 and will continue to carry the sector, but this distance will tighten during the next five years. On the horizon 2015, the box office will remain the first source of turnover, with 32,6 % of the world market (44,7 billion dollars in 2015) in front of the sponsoring, the most dynamic segment between 2011 and 2015 (average growth rate of 5,3 % a year).

Sportswear market are emerging in the BRIC


Before 2015, the world turnover of the sportswear will progress in an annual average growth rate of 3,7 % over the period 2011-2015, but in a uneven way according to the regions of the world. Three factors are essentially at the origin of this growth:

In search of new incomes with the rising middle classes, the economic power of the sportswears sector will move towards emergent nations, sometimes welcoming of «mega sportswearive events “. The growth remains the most raised in these markets (Brazil, India, Russia, China and the Middle East). However, the traditional developed markets still offer opportunities of growth. North America will remain the biggest market over all the period of forecasts, followed by the region EMEA (Europe, the Middle East, and Africa).

Over the period 2011-2015, the box office will remain the first source of turnover, but with the weakest growth. The sponsoring will be the most dynamic sector in front of the rights of distribution.