The in-depth interview, a form of one-to-one qualitative research, is often used to reveal the potential motivation of a problem, idea, program and explore the interviewee’s attitudes towards it. The in-depth interview applies to a good understanding of a complex action, a sensitive subject. The conversation often take place among supervisors, specialists and goverment officials. During the interview, a well trained and experienced interviewer guides the whole conversation and tries to develop it. Unlike the structured interview, in-depth interview is a free and unstructured talk in which the conversation doesn’t proceed in form of questionnaires or in predefined order. The interviewer is asked to focus on the subject and follow the respondent’s answers so that he can think, analyse and prepare subsequent questions at the same time.

reportIn-depth interviews are appropriate when you want to collect detailed information and an exhaustive, accurate understanding of an individual’s opinions as opposed to the focus grouptimes,focus group the in-depth interview is used to distinguish individual and independent views before organising a . Composed with focus group, the communication in form of in-depth interview is more natural , because the respondent doesn’t worry about his discord with other participants and his views aren’t influenced by others’. Generally, in-depth interview take place in a confidential and secure environment which should be familiar to the interviewee so that he or she can be relaxed and give instinctive answers. During the interview, the conversation is recorded on tape or video for following analyse work. But the recordings must be deleted for the sake of interviewees half a year after the interview at the latest.

There’re also some essential requirements to guarantee a well-done in-depth interview. First of all, the interviewer should be an expert who is knowledgeable on psychology and psychoanalysis so that he or she knows how to lead the talk and catch more concealed information. However, the right expert can’t be easily found and it costs a lot. Though the interviewer is professional, the results would be more or less influenced by his subjective judge. Usually, the questions asked to the interviewee progresse from easier ones to deeper ones. In the meantime, the interviewer finds better ways to ask sensitive questions. The interviewee must be seriously selected to become the right person from whom we can get more information. Considering the high cost of money and time, this form of research can’t be largely used in a research. If severals in-depth interviews are undertaken, it’s better that the interviewees come from different ranks , professions and ages. Thus, we are able to observe a problem from various angles and the results will be more credible.